Ken Roberts
Lippincott
Ken Roberts leads Lippincott and is based in New York. With over thirty-five years of experience as an identity consultant, Ken is a specialist in integrated communications and branding systems and their relationship to marketing and business strategies. He has extensive experience in the areas of positioning, corporate identification, brand portfolio optimization, brand equity evaluation, marketing communications and implementation.
Ken has managed identity programs for US and international organizations in a wide variety of industry categories. Clients have included Air Products, AT&T, The Bank of New York, BD, Carnegie Hall, Chase, Citibank, Cornell University, Deloitte & Touche, Doosan Group, Dow Chemical, Dun & Bradstreet, Electronic Data Systems, Hoechst-Celanese, IBM, Mayo Clinic, The McGraw-Hill Companies, Pfizer, Samsung Group, Southern Company, Sprint, Travelers Group, University of Virginia and Verizon.
Ken is a frequent speaker on the subject of branding and has published extensively. He holds a B.A. from the University of Virginia and an M.B.A. from The Wharton Graduate Division of the University of Pennsylvania.
