Rick Wise
Lippincott

With 20 years’ experience in consulting, Rick has extensive specialization in brand strategy development, brand portfolio management, customer experience design, and retail strategy innovation. His project work has also included helping clients create new brand positioning and message strategies and build new customer-centered growth opportunities. He divides his time between Lippincott’s New York and Boston offices and is the director of Lippincott’s brand strategy practice.

Prior to joining Lippincott, Rick was managing director and head of the North American strategy practice for Oliver Wyman (formerly Mercer Management Consulting), where his work focused on the revenue and profit impact of developing and implementing new business strategies.

His clients have included Citibank, Coca-Cola, GE, General Motors, Intuit, Johnson Controls, Nuveen Investments, United Rentals, and XM Radio.

Rick speaks frequently on the topic of brands and customer-centered marketing strategy and has written for such publications as the Harvard Business Review, The Wall Street Journal, The Financial Times and MIT Sloan Management Review. He is the co-author of the book “How to Grow When Markets Don’t” (Warner Business Books, 2003).

Rick holds a B.A. from the University of Pennsylvania and an M.B.A. from the Wharton Graduate Division of the University of Pennsylvania.